Copycat Sites

I just read the site of a new retailer, and was flattered by the amount of content that they copied from www.lecachewinecabinets.com! Imitation is the most sincere form of flattery, right? (And also the quickest way to build content on a new website!!)

The site, winecoolers.com, seems to be focused on the lower quality brands at the current time. It'll be interesting to see if they start selling some of the premium wine cabinet brands too.

If you have experience with this retailer, please share your experiences.